HomeyIndividual project - 1 month | Digital | Softwares: Photoshop, Illustrator, Premiere, Sketch
- Market Needs
- Creative Direction
- Information Architecture
- User Journey
- Homey is a digital platform for people to exchange houses to save or reduce accommodation fees when travelling to other new cities.
- On the app, you can find like-minded people to exchange accommodations, thereby reducing travel budgets. In this way, you can have more opportunities to explore travel destinations and experience local life leisurely. Also, you can search for popular local experiences such as famous galleries, outdoor activities, hidden-gem restaurants, etc.
- These days people would love to explore new cities to experience ‘actually‘ living there and dig out local cultures, customs and lifestyles.
However, due to high accommodation fees, many of them, usually young people, are only allowed to stay for a short period and still have many exciting things on their plans to do. People therefore need to find a way to deal with travel budgets to stay longer and enjoy.
- It aimed to convey a comfortable, cozy feel with three brand keywords: nostalgia, relax, vacation. When users use the app, they are not searching for temporary accommodation but another house in a new city.
The name, Homey, defined by the Merriam-Webster dictionary, is homelike and evocative of home. As a slang term, it refers to a friend.